Terms & Conditions
1. Introduction
PPC Nest provides innovative digital marketing services by leveraging search engine autocomplete suggestions across Google and Bing. Our results guarantee, pay-per-autocomplete model ensures that clients only pay for actual clicks delivered—never for mere impressions or keyword rankings. These terms and conditions (“Agreement”) apply to all PPC Nest campaigns across Google and Bing.
2. Service Description
PPC Nest utilizes proprietary technology and expertise to secure autocomplete keyword placements on Google and Bing.
Each search term is sold exclusively to one business per defined geographic or industry segment, ensuring exclusivity and urgency.
Our multiplatform approach diversifies traffic sources and reduces reliance on any single algorithm or platform.
Unlike traditional SEO, PPC Nest focuses solely on paid clicks, not organic rankings.
3. Volatility and Platform Differences
3.1 Stable & Reliable Results on Bing
Bing’s autocomplete algorithm is highly stable, forming the core of our guaranteed traffic. The majority of clicks and visibility are delivered via Bing, with keyword placements tending to be consistent and long lasting.
3.2 Volatility of Google Autocomplete
Google autocomplete is inherently volatile; keyword suggestions may appear or disappear unpredictably.
Google is included as a supplementary channel to support total click volume.
No guarantees are made regarding keyword visibility or placement on Google autocomplete; however, charges will only occur upon actual autocomplete clicks.
4. Payment and Charges
Clients are charged only for actual paid clicks delivered, not for keyword visibility or rankings.
All payments are based on verified clicks, tracked via integrated analytics tools (Google Analytics, Bing Webmaster Tools, etc.).
Charges are immune to ranking fluctuations, as billing is tied to real traffic outcomes.
Pricing for PPC Nest services is a fraction of typical Google paid search costs, reflecting our unique autocompletebased strategy.
5. Exclusivity and Keyword Ownership
Each search term is sold exclusively to one business per defined market, geography, or industry.
Exclusivity remains in effect for the duration of the contract or campaign period.
Clients may not use or promote identical keywords covered by a PPC Nest exclusivity agreement in competing campaigns.
6. Campaign Management and Adjustments
PPC Nest reserves the right to adjust keyword combinations and placements across platforms to optimize campaign performance.
Clients will be notified of any significant changes affecting campaign strategy or keyword targets.
PPC Nest maintains flexibility to shift focus between Google, Bing, and YouTube as needed to ensure consistent traffic delivery.
7. Tracking and Reporting
PPC Nest uses Google Analytics, Google Search Console, Bing Webmaster Tools, and platformspecific tracking to monitor clicks and performance.
Unique tracking identifiers (e.g., appended to business names) are used to ensure clear attribution of PPC Nest traffic.
Clients receive regular performance reports detailing clicks, costs, and platform breakdowns.
8. Limitations and Disclaimers
PPC Nest does not guarantee specific keyword visibility on Google or YouTube due to inherent algorithm volatility.
“Guaranteed results” refers strictly to paid clicks delivered via the PPC Nest system, primarily on Bing.
PPC Nest is not responsible for changes in search engine algorithms, autocomplete policies, or platform restrictions that may affect campaign performance.
Client acknowledges that results may vary and that PPC Nest’s payperclick model mitigates risk by charging only for actual clicks.
9. Client Responsibilities
Provide accurate business and keyword information for campaign setup.
Maintain compliance with all relevant platform advertising policies and terms.
Cooperate with PPC Nest for tracking setup and campaign optimization.
10. Term and Termination
The standard contract duration is month-to-month unless otherwise specified.
Either party may terminate the agreement with 30 days’ written notice prior to the next billing cycle.
Upon termination, all outstanding payments for delivered clicks remain due and payable.
11. Confidentiality and Data Protection
PPC Nest will protect all client data and campaign information in accordance with applicable data privacy laws.
Confidential information will not be disclosed to third parties except as required for service delivery or by law.
12. Limitation of Liability
PPC Nest’s liability for any claim arising from this Agreement is limited to the total amount paid by the client for services rendered under this Agreement.
PPC Nest is not liable for any indirect, incidental, or consequential damages, including but not limited to loss of revenue, business interruption, or data loss.
13. Governing Law and Dispute Resolution
This Agreement is governed by the laws of the State of California.